Children’s bib and tray brand Tidy Tot partnered with the UK’s leading children’s cookery author Annabel Karmel for National Weaning Week, which took place from 7 – 13 May.
National Weaning Week – which was led by digital marketing experts The Media Snug – took place in May in a bid to inform and educate new parents about how to approach weaning with their little ones and by providing advice, support and useful information, created a huge conversation online.
Tidy Tot was at the heart of this activity, giving support and tips on how to navigate the weaning journey with less mess. As part of this mission, the company partnered with Annabel Karmel as well as flavour-led weaning chef, Zainab Jogot Ahmed and baby-led weaning expert, Natalie Peall, to share delicious recipes and top tips to inspire parents in the kitchen.
The Tidy Tot bib and tray featured on Annabel’s top weaning product list, while the Tidy Tot blog hosted a number of Annabel’s popular recipes designed for babies and toddlers.
Tidy Tot also hosted a live Twitter chat as part of the regular #babyhour slot which saw mums and dads asking questions about all things weaning to Tidy Tot experts and other weaning-focused brands.