Thrive acquires Moby Wrap and Petunia Pickle Bottom

Leading US nursery companies Petunia Pickle Bottom and Moby Wrap have been acquired by Thrive International, as Ian Schaffer comes on board as ceo.

Petunia Pickle Bottom and Moby Wrap currently offer a wide range of high-end, reliable and fashion-forward infant and juvenile products, ranging from diaper bags to baby wraps and carriers.

Ian Schaffer, who has been in the nursery industry for 40 years, will be using his experience in the juvenile industry to expand the brands’ audience both domestically and abroad while also modernising the product lines.

“We plan to significantly grow and expand the brands domestically and internationally while continuing to build upon the excellent foundation provided,” said Ian. “We are proud to be associated with these two iconic brands and to partner with management to continue to increase market share worldwide.”

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