Preschool brand unveils new digital artwork made up of 400 pictures made by children from around the UK of themselves and their friends.
The Thomas & Friends preschool brand has unveiled a new digital artwork by renowned artist Nathan Wyburn to celebrate this year’s International Friendship Day (July 30).
The interactive mosaic image is made up of 400 pictures made by children from around the UK of themselves with their friends which they drew on their return to nursery and preschool earlier this month.
The interactive mosaic image features a zoom function that allows viewers to look up close at each individual picture that collectively make up a gigantic image of Thomas, The Fat Controller and Royal engine Duchess based on a poster image of Thomas & Friends: The Royal Engine, the episode which aired earlier this year as part of the brand’s 75th anniversary celebrations.
Children from around the country have shared their drawings of themselves with their best friends. Plus, some celebrity friends of the brand including Peter Andre, whose son, Theo and daughter, Millie have also joined in the fun.
The picture also includes some well-known celebrity friendships, including Ant and Dec, Ed Sheeran and Stomzy, Geri Horner and Emma Bunton and Idris Elba and Dwayne Johnson. The images were drawn by Thomas & Friends book illustrator, Daniel Crisp and included in the digital artwork for people to hunt for at www.thomasfriendshipday.com.
“In this special 75th anniversary year for Thomas & Friends, we are celebrating friendship in as many ways as possible,” said Claudia Caron, marketing manager at Mattel. “This includes taking a look at what it means to be a good friend and how we can nurture these important relationships, so they bring us a lifetime of joy and happiness.
“We know how difficult it has been for children not being able to see their friends recently, so we wanted to commission this very special artwork made up of all their pictures to immortalise these special friendships, and to raise a smile amongst everyone who sees it during these challenging times.”
The partnership is also being supported with further marketing support including digital and social activations.