This ad will be closed automatically in X seconds.

The Singing Ant launches Hygge collection playmats

Following its successful UK launch last year, The Singing Ant has introduced a new limited edition collection to its range.

The new quilted designs in earth tones promise maximum comfort, with the bonus of a low allergy risk, and a vegan leather wipe clean surface.

The limited edition playmats feature a soft, premium vegan leather surface, with a delicate quilted pattern. The mats are available in four natural tones including Sienna, Sand, Latte and Stone.

With safety at the heart of the brand, the playmats are CE-certified and additionally third-party verified to ensure that they meet and exceed all EU regulations for Toy Standards (EN-71) and REACH compliant.

Due to their water resistant nature, the quilted playmats easily wipe clean and can even be used for messy play as it is so easy to clean.

Founder of The Singing Ant, Nicole Eissele, commented: “We are so pleased to be able to expand our playmat range and introduce the Hygge collection to the UK market. It is so important to us to create a playmat that not only looks great, but that parents can also rely on.

“Parenthood requires practicality, but it definitely does not need to sacrifice beauty – so we are always looking to marry these two areas. By creating a collection of vegan leather, super soft, wipe clean playmats, we really believe we have found the answer. We just know families in the UK will love the designs and we cannot wait to see them become part of the family home.”


Graco’s bestselling baby products are now being stocked in selected Asda stores thanks to a new partnership....
Mark Hunt and Jon Elliott have been promoted to marketing director and R&D commercial director respectively....
Kidly Give Back Friday (2)
Online retailer, Kidly, is marking Give Back Friday with its biggest ever charity donation....
The Singing Ant Hygge collection (2)
Following its successful UK launch last year, The Singing Ant has introduced a new Hygge collection to its range....
Joie LFC World Childrens Day (2)
Liverpool FC Foundation has partnered with club partner, Joie, to bring fun activities to local children in celebration of World Children's Day 2021....
Selfridges has teamed up with London-based charity, The TOY Project to offer a pre-loved toy pop-up this Christmas....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.