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The Pud Store has acquired Precious Little One

Leading UK nursery and baby product business The Pud Store is pleased to announce that it has acquired certain business assets of the leading online nursery retailer Precious Little One, including all its stock, websites, customer databases and other assets, for an undisclosed sum.

Fran Bishop, founder of The Pud Store, seen here in 2017 collecting the Progressive Preschool award for Best Independent Apparel Retailer.

The deal comes one month after Precious Little One collapsed into administration.

The Pud Store, which was founded by Frances Bishop in 2015, has grown to become one of the most trusted independent nursery and childrenswear retailers in the UK and last year attracted a substantial investment from a £multi-million investor.

The deal sees The Pud Store taking control of the website, which turned over more than £15m in 2020.

“I know there is a lot of hard work to do to get the Precious Little One business up and running again, but I have a great team and we will quickly rebuild customer confidence,” commented Frances Bishop.

“At The Pud Store we have built an amazing group of mums, a great reputation for customer service and we know parents really well. We will bring all of our passion and expertise to Precious Little One and will be relaunching its market-leading website sometime in March 2021 – making it better than ever before.”

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