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“The preschool sector is essential to Brand Licensing Europe”

As the show opens its doors today at ExCeL, we discuss how the preschool licensing space is thriving.

The preschool category is a major contributor within the overall licensing market – from evergreen favourites and stars of TV through to publishing classics and newcomers from the digital space.

And, despite ups and downs in certain areas, its performance overall remains healthy.

The category is also described as “essential” to Brand Licensing Europe by vp of licensing, Anna Knight. The show – which is marking its 21st anniversary this year – kicks off today (Tuesday October 1) and runs until Thursday October 3 at ExCeL London.

“The preschool sector is essential to BLE as it is represented in every zone at the show – character and entertainment, brands and lifestyle and art, design and image licensing – plus our publishing and, to some degree, gaming activations, our conference programme and the License This final,” says Anna.

To find out more about the sector’s presence at BLE – as well as to find out what licensors and agents including BBC Studios, Mattel, WildBrain, Magic Light Pictures, Acamar Films, Viacom Nickelodeon Consumer Products, DRi, Metrostar, Walker Books, Larkshead Media, Those Licensing People, Millimages and Sophie la girafe have coming up, simply click on this link.

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