“The platform Nuremberg provides is priceless”

With the 2020 show running from January 29 to February 2, we catch up with some exhibitors to find out what they have planned.

The 71st edition of Spielwarenmesse will run from January 29 to February 2 in Nuremberg, and a host of toy companies with preschool product are getting ready to make the trip over to Germany.

And the overwhelming message from the exhibitors which PPS spoke to, was that the true international nature of the show makes it a winner.

“Nuremburg gives us much more global exposure to prospective customers and allows us to meet our international customers,” explains Simon Prest, sales director at Orchard Toys. “We expect to see different people to those that we saw at the London Toy Fair the previous week. It is also a good opportunity to follow up with customers that we have seen at the Hong Kong Toy Fair at the start of the month.”

Meanwhile, Christine Lawson, md of Eduk8 Worldwide, described the fair as the company’s “international shop window”.

To read the full feature – and to find out more from Orchard Toys and Eduk8 Worldwide, as well as Schleich, Pretend to Bee and Casdon – simply click here.

Taking place between the 23-25 January 2024, Toy Fair will once again return to Olympia London, occupying both the Grand and National Halls, with 2024 also marking the 70th anniversary of the show....
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