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“The nursery industry has a responsibility to promote sustainable choices”

Sustainability continues to be high on the agenda of the nursery industry, so PreschoolNews.net caught up with some of the leaders in eco-friendly products and practises to find out how they are tackling the issue…

The preschool industry, by its very nature, is seen by many within it as the ideal place for sustainability to be fully embraced. If we are creating products and selling them in an earth-friendly manner, we are beginning the education of future consumers at the earliest possible stage, making it part of their understanding of the world from the get-go.

Christopher Money, co-founder of Kit & Kin, explains: “If the new generation can learn from a young age about how to live a sustainable lifestyle, then hopefully they will be more likely to continue this into their adult life. These small changes really do add up and make a difference, so I believe the nursery industry has a responsibility to promote sustainable choices as the first option for parents.”

Boori’s marketing manager, Rebecca Ebden-Taylor, furthers: “We have the ability to educate and influence families at such an important stage of their lives. New parents are seeking advice from industry leaders on how to protect their little ones, so why not help them to protect our planet too?”

To read the full feature with comment from Kit & Kin Eco Rascals, Boori, Frugi, Lassig, Green Cheeks, Joolz, Natural Baby Shower, Dantoy and Bigjigs, simply click here.

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