The Little Green Sheep has announced details of its first-ever natural sleep campaign, running from 6 September to 3 October across the brand’s social media accounts.
The month-long activity will explore what makes a natural night’s sleep and how to create the most natural sleep environment. It will also pose questions around why #NaturalSleepMatters and ask parents what natural sleep means to them when it comes to their child. Alongside expert content and support, the award-winning brand will use the event as an opportunity to educate parents on the benefits behind the materials that go into its natural products.
Throughout the month, the brand is hosting a number of Instagram live sessions, including a talk with Steve Williams of St James Chiropractic Clinic, The Mindful Mum, Emma Jaulin, creator of the Mum Talk Podcast, and founder of plant-based cleaning brand, Mible, Von Sy, amongst others. Alongside this, The Little Green Sheep will host weekly collaborative giveaways, while sharing educational content, quizzes and product information.
Just four naturally derived ingredients make up a Little Green Sheep mattress, including coconuts, wool, cotton and sap from the Hevea tree. With little ones sleeping up to 14 hours a day, a mattress is a good place to start creating a natural environment, and The Little Green Sheep mattresses are naturally fireproof, insulating, breathable, and hypo-allergenic.
Mark Nicholls, brand director at The Little Green Sheep, commented: “We are extremely excited about our first ever campaign committed exclusively to Natural Sleep. As a brand, we are dedicated to crafting products from what mother nature provides and are proud to have launched the first ever organic baby mattress 15 years ago.
“Helping parents to create a sleeping environment free from nasties is our number one priority so sharing our advice and curating a campaign jam-packed with experts and interesting information was really important. We truly hope families enjoy our month-long event and feel inspired to invest in a natural sleeping environment for their children, it’s better for them and kinder to the planet.”