This ad will be closed automatically in X seconds.

The K+J Report: Summer Infant

Baby and infant trade show Kind + Jugend 2018, which took place from 20 – 23 September, played host to a number of exciting launches, industry announcements and brand new products. Summer Infant’s brand and product marketing co-ordinator Charlotte Young looked back at this year’s show.

Hello Charlotte! How was Kind + Jugend for you?

“It was a successful show and we received some really positive feedback from our distributors and retail partners.”

This year has been a busy one for Summer Infant, hasn’t it. Can you tell us a little about that?

“We have been busy innovating and updating our product range to ensure our latest collections are compelling and competitive in today’s market. All of our products are thoughtfully designed with parents in mind to help make everyday moments and routines easier, safer and more fun.  We have also continued to invest in our marketing efforts this year, including partnering with Mumii and Emma’s Diary to support our hero product launches.”

What’s been the main focus of this year’s show for you?

“We have been showcasing our latest international product range including a wide selection of brand new items for 2019, as well as a brand refresh which features a collection of curated products at an elevated price point.”

We’ve seen a few exciting lines that will be launching in 2019 – which are you most looking forward to?

“Our latest range of monitors for 2019, as they offer customers new and innovative features – such as HD video – that differentiate them from the current monitors available in the market. Our additional brand refresh, which is currently still under wraps, is also exciting as this will bring a new cross-category collection of products to the market with bespoke marketing content to support the new brand look and feel.”

Sounds exciting –  we look forward to seeing it. Thanks Charlotte!

MORE NEWS
PPJunecover500x500
 
The new issue includes a look at how companies in the nursery, toy, publishing and apparel sectors are making their businesses more sustainable....
ToyFairNY19500x500
 
New pavilion will welcome more global brands and toys to NYC's expanded Javits Center....
Loved by Parents awards
 
The winners of the 11th annual parenting awards programme have been unveiled....
MunchyPlay500x500
 
Featuring a built-in track, the company's new plates come in Thomas, James and Percy themes....
Progressive Preschool featured image (12)
 
The redesign of the popular Swing Maxi pump offers a new sleek, quiet and compact design, with USB charging....
Lil Cubs Peanuts (1)
 
The new collaboration will see the kidswear supplier offering a range featuring Snoopy and Woodstock....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.