The Good Toy Guide is joining forces with the Scandinavian Toy Institute (STI) to provide comprehensive certification and brand support for suppliers and manufacturers across the region.
The partnership will benefit toy manufacturers whose products gain the STI certification, as these will automatically be entitled to inclusion in the Good Toy Guide, providing access to the wide range of brand support services.
The Scandinavian Toy Institute’s certification focuses on ten areas of child development and includes a test summary which allows manufacturers to highlight the developmental benefits of products. As a more comprehensive certification process, all products endorsed by the STI would automatically be worthy of a Good Toy Guide stamp of approval.
The two organisations will be working together to ensure clients benefit from both the certification and the commercial benefits of inclusion in the Good Toy Guide.
“We’re delighted to partner with the Scandinavian Toy Institute,” said Dr. Amanda Gummer, md and founder of the Good Toy Guide. “Our two organisations are based on very similar principles of evaluating, highlighting and supporting toys with great play value and developmental benefits, so it’s a perfect synergy. The partnership will provide huge value to the STI’s clients and their Good Toys.”
Companies who already have toys in the Good Toy Guide will also receive preferential rates on the STI’s services, providing enhanced insight from an international perspective and additional accreditation to further enhance consumer and industry trust in products.