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The Entertainer takes wraps off Play is Never Cancelled campaign

The programme of home friendly, social activities aims to spark excitement and keep children busy while all is not normal.

To celebrate the importance of play and provide support to families over the months ahead, The Entertainer has unveiled Play is Never Cancelled – a programme of home friendly, social activities with the aim of sparking excitement and keeping children busy while all is not normal.

Research has shown that one in three parents have felt out of their depth over the past year, and the retailer hopes to provide some much-needed relief to this.

In addition, after months of lockdowns, over a third of parents (36%) say that their children are feeling isolated and lonely, with millions also reported as anxious, or unable to sleep.

Over on The Entertainer’s dedicated Play is Never Cancelled blog, adults will find an array of fun ideas for virtual play dates including virtual quizzes, socially distanced scavenger hunts and Zoom art classes.

From virtual talent shows and book clubs on a Monday, to puppet shows and karaoke on a Friday – there are hours and hours of content to keep children busy and encourage the all-important interaction with the friends and family they are missing so dearly.

The Entertainer also has a selection of toys and games on sale online to keep children busy, with many of them less than half price. The teams are eagerly awaiting welcoming everyone back safely from 12 April.

“Play has always been a crucial part of children’s development, its how they learn,” commented Gary Grant, founder and executive chairman of The Entertainer. “However, this past year has seen children miss out on a huge number of fundamental moments which aid their social learning and mental health.

“For that reason, it is more important than ever to celebrate play and encourage it wherever possible. We hope families will find something for every child to enjoy playing with at The Entertainer because play is never cancelled.”

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