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The Entertainer secures partnership with Reliance Brands in India

Franchise agreement means The Entertainer stores will open in Mumbai in the first half of 2020.

The Entertainer has secured a new partnership with Reliance Brands which will see the toy specialist enter the Indian market.

The master franchise agreement with RBL foresees the opening of The Entertainer stores in Mumbai in the first half of 2020 followed up by an aggressive store roll out plan.

The partnership with Reliance Brands is part of The Entertainer’s strategy to tap into the booming Indian market.

It will bring to the country a selection of action toys and figures, soft toys, art and craft sets, games and jigsaws, outdoor toys, collectable toy items and more, including its private label brand Addo.

“We’re delighted to announce our partnership with Reliance Brands Limited, bringing The Entertainer to India,” said Gary Grant, co-founder of The Entertainer. “We believe that our community based stores, offering the very best brands and licences at fantastic value price points, are a great fit for the market.

“India is a key priority as we continue our international expansion and Reliance Brands are a highly professional and dedicated team with extensive retail knowledge and experience. We’re looking forward to working with them and to bringing all the fun of The Entertainer to India.”

Kinjal Shah, group vp of Reliance Brands, added: “We are thrilled to be introducing The Entertainer to India. The Indian toy industry is growing at a healthy pace and is currently missing a retailer with a next door ‘community led’ shopping experience, a gap that The Entertainer can fill effortlessly along with their exceptional in-store experience and strong Omni channel strategy.

“Additionally, the unique proposition of The Entertainer will be their value price points across diverse multi-brand assortment, with a very strong private brand play.”

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