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The Entertainer continues global expansion plan

Toy retailer expands into its seventh international territory.

Toy retailer The Entertainer is expanding into its seventh international territory after securing a partnership with retail start-up Axiom in Kosovo.

The deal will see The Entertainer open its doors for the first time this summer in the country with a store in the premium shopping destination Albi Mall, which is already home to international retailers including Nike, Diesel, Pandora and Ted Baker.

Local businessmen Taulant Rexhepi and Hekuran Neziri – who head up Axiom – contacted The Entertainer to discuss the opportunity of working together, having identified a gap in the market.

“The Entertainer is delighted to welcome the Axiom team as new partners,” said Gary Grant, founder and chairman of The Entertainer. “Having recently announced a franchise partnership in Egypt, we’re delighted to reveal we’re soon to be opening in Kosovo.

“Following the success of the launch we also want to expand into neighbouring countries such as Macedonia and Albania. 2018 is all about growing our business in Europe and the Far East and we are excited to see what the rest of the year brings.”

The Entertainer currently has 145 shops in the UK, plus 20 international stores through its partnerships.

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