The Enormous Crocodile snaps into preschool sector

The Roald Dahl Story Company launches new licensing and publishing programme.

The Roald Dahl Story Company is launching a new licensing and publishing programme for The Enormous Crocodile, targeting a younger audience.

Showcasing a ‘snappy’ new style guide, a range of products including plush by Rainbow Designs; a 24-piece floor puzzle and memory card game tin from Paul Lamond; apparel and pyjamas from Fabric Flavours; and a dress-up costume from Smiffys will sit alongside new publishing from Penguin Random House.

Illustrated by Sir Quentin Blake, the new books use the Enormous Crocodile’s secret plans and clever tricks to introduce key themes of numbers and opposites.

The range will launch at retail in June this year.

The Enormous Crocodile is a top ten Roald Dahl bestseller, with more than half a million copies sold in the UK alone.

Stephanie Griggs, licensing and design director at the Roald Dahl Story Company, said: “It’s so exciting to open up Roald Dahl’s stories and characters to a preschool audience for the first time.

“The colour palette and artwork really help set the range apart from our older targeted licensing, and we’re looking forward to building a long-term programme with the Enormous Crocodile as a fearsome (and very hungry) cornerstone.”

MORE NEWS
mother500
 
Retailer reports full year results, confirms brand will become available in Boots stores and online from the autumn....
BOTBWI500x500
 
Ragdoll Productions appoints agency to manage worldwide licensing for new preschool animation....
harr500
 
New and returning brands have already been confirmed for the March show....
babyshow500
 
The move is in response to the latest Government directives for the Covid-19 pandemic....
RosieandMiles500x500
 
Rosie will take over the role from Miles Penhallow, who is taking early retirement after 12 years at AIS....
ppsawards500
 
The finalists for the Progressive Preschool Awards 2020 have been announced, with eight finalists in each of the product categories for the first time ever....
Get the latest news sent to your inbox
Subscribe to our daily newsletter