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The Enormous Crocodile snaps into preschool sector

The Roald Dahl Story Company launches new licensing and publishing programme.

The Roald Dahl Story Company is launching a new licensing and publishing programme for The Enormous Crocodile, targeting a younger audience.

Showcasing a ‘snappy’ new style guide, a range of products including plush by Rainbow Designs; a 24-piece floor puzzle and memory card game tin from Paul Lamond; apparel and pyjamas from Fabric Flavours; and a dress-up costume from Smiffys will sit alongside new publishing from Penguin Random House.

Illustrated by Sir Quentin Blake, the new books use the Enormous Crocodile’s secret plans and clever tricks to introduce key themes of numbers and opposites.

The range will launch at retail in June this year.

The Enormous Crocodile is a top ten Roald Dahl bestseller, with more than half a million copies sold in the UK alone.

Stephanie Griggs, licensing and design director at the Roald Dahl Story Company, said: “It’s so exciting to open up Roald Dahl’s stories and characters to a preschool audience for the first time.

“The colour palette and artwork really help set the range apart from our older targeted licensing, and we’re looking forward to building a long-term programme with the Enormous Crocodile as a fearsome (and very hungry) cornerstone.”

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