PreschoolNews.net spoke to Kevin Golding, Bebecar UK’s commercial director, about the company’s latest innovative developments and what’s in store for 2019.
What do you think is the single most important thing parents are looking for in the buggy/car seat market?
“The single most important thing for anyone to consider about a pushchair is the baby who will be using it. Their comfort and safety should be everyone’s priority. Unfortunately, many parents place more importance on the appearance or price of the pushchair. I think it’s important to talk about the experience of the child in these products – the benefits, or potential risk, to their wellbeing and development.”
Tell us how you meet the demands of modern parents across the mobility market?
“Bebecar design beautiful looking pushchairs, with lots of thought given to the comfort of the parent and baby. Our carrycots have ventilated bases and reclining backrests; our wheels contain ball bearings and our pushchairs have adjustable suspension, for comfortable rides on rough ground. Bebecar pushchairs incorporate features like a one-handed folding, or folding with the seat attached, to make things as easy as possible for a parent who is rushing around, but everything is done with a firm focus on the baby.”
What new launches do you have in store for 2019?
“Bebecar fabrics are refreshed every year, so we’re excited about the upcoming release of the 2019 fabric collection.”
What is your hero product at the moment? What is so special about it?
“The new i-Top is proving really popular, it’s a luxury pram with a seat unit that folds extra small. It can be folded freestanding, without having to bend down – a really valuable feature for a mum recovering from a c-section.”
What do you think is in store for the future of the preschool mobility market?
“I would love to see pushchairs catch up with car seats in terms of the discussion around comfort and safety, and their importance as a selling feature.”