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The Baby Show returns live to Birmingham’s NEC

Leading pregnancy and parenting event, The Baby Show, is returning live to the NEC from 13-15 May, 2022.

Sponsored by Lidl GB, The Baby Show aims to provide new and expectant parents everything they need for their recent or impending arrivals.

Over 200 well-known nursery brands will be showcasing their products at the event, including Joie, Cybex, iCandy, Maxi-Cosi, Snuz and more. A complementary shop and drop and helpful Collect-by-car service makes shopping easier for visitors.

Headline sponsor, Lidl, will be exhibiting its full Lupilu baby range, including food and baby essentials. Visitors will be able to use the wipes and nappies free of charge in the fully equipped Lidl Lupilu Baby Change Area too.

The MadeforMums Buggy Testing Track allows visitors to test out the wheeled goods on various terrains, while the editorial team from sponsor, MadeForMums, will also be on the Live Talks Stage daily with their Buggy Buying Guide.

New for 2022 is the Mothercare x Boots Catwalk, where the brand will be showcasing its SS23 products from clothing to pushchairs.

The Live Talks Stage provides expert advice, knowledge and reassurance, covering a wide range of topics including preparing for birth, weaning, the fourth trimester, first aid and more. Experts confirmed to appear include Emma Armstrong: The Naked Doula; Dr Robert Titzer; sleep consultant Sarah Parel; nutritionist Charlotte Stirling-Reed; NSPCC Mental Health Panel with Rosey Favidson, and many more. Celebrity Jake Quickenden will also take to the stage.

Show manager, Mallory Reynolds-Trout, commented: “We are so excited to be bringing The Baby Show back to Birmingham’s NEC after a necessary two-year hiatus. The Baby Show is the must-visit shopping destination for first-time, new and expectant parents to get to grips with everything they might possibly need in preparation to welcome home their bundle of joy.

“From cribs to car seats and everything in between, The Baby Show has a wonderful showroom of exhibitors and experts all willing to help parents navigate this exciting journey called parenthood.”

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