The Baby Show NEC and Olympia move to virtual event

In response to the recent Government directives in regards to the Covid-19 pandemic, The Baby Show NEC and Olympia have been postponed until 2021, in the best interests of all visitors, exhibitors, staff and contractors.

Both shows will instead some together as one fully virtual event, The Baby Show Live @ Home with Lidl, which will take place from Friday 30 October – Sunday 2 November 2020.

The event will be hosted on a new digital platform and app, which will allow visitors to shop, view product demos and book one-to-one appointments. They will also be able to enjoy expert talks, speaker Q&A’s, panel discussions and celebrity interviews, all live from the comfort of their own home.

“We understand that this will be a disappointment to both the baby and parenting brands and the expectant and new parents who so eagerly await The Baby Show to get everything they need,” said show director Zoë Bonser.

“We look forward to when we can get together again. In the meantime, we cannot wait to see you all virtually at The Baby Show Live @ Home in October!”

Visit for more information.

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