The bolt-on to the consumer virtual event will take place on Thursday 17 June.
The Baby Show Live @ Home – which is due to take place on 18-20 June – will be introducing a trade preview day as a bolt on to the consumer virtual event.
Running on Thursday 17 June, the trade preview day has been designed to bring brands, buyers and the media together in one place virtually.
An invite-only event, the trade showcase will welcome the parent and baby industry to meet and engage virtually via sessions, 1-2-1s and live chats with key experts and brands in the market to gather trend intelligence, insights, the latest product launches and innovations, plus inspiration for 2022/23 and beyond.
The morning will include a buying trends and forecasts session, hosted by Jenna Galley from global trend forecasting agency, TrendBible, to find out what’s driving change in the baby and kids industry in the next 12-18 months, as well as a talk from MadeForMums editorial director, Susie Boone on the latest insights from the MadeForMums parent community.
In addition, some of the industry’s leading brands will be presenting their latest product launches and innovations, while a handful of smaller boutique brands will have the opportunity to be involved in the ‘Perfect Pitch’, a five-minute Dragon’s Den-style presentation aimed at buyers.
Buyers and press will also be able to continue browsing through the platform throughout the afternoon.