The Baby Show launches app for Olympia show

The UK’s leading pregnancy and parenting event, The Baby Show, has launched an app for the London Olympia show, which is taking place from Friday 18 until Sunday 20 October.

The first official app, created by digital fashion and lifestyle mall LetsBab, will help visitors get the most out of their day, giving them access to exclusive show experiences, live updates and unmissable discounts and competitions.

The Baby Show hopes that the app – which is already available to download – will be an essential download for anyone visiting the show this year. The Baby Show features will be going live from Monday 14 October.

“We are hugely excited to partner with LetsBab and support the official launch of its kids section at The Baby Show,” said show director Zoe Bonser. “The app is a must-have for savvy shoppers looking for inspiration.”

She continued: “We’re always looking for new and innovative ways to improve the visitor experience and we believe this new app will get everyone even more excited about coming to the show, help them plan their day and ensure they don’t miss a thing!”

“We are thrilled to be the official app of The Baby Show,” said Bonnie Takhar, ceo and founder of LetsBab. “At The Baby Show, we will be officially unveiling our kids section, where customers will be able to buy from a range of brands exhibiting at the show – including Tiba + Marl, Totter + Tumble and Pattie & Co and many more.”

As well as shopping through its digital mall, LetsBab users can share genuine recommendations for products to friends and family and will earn money if a purchase is made.

For more information about the show, visit

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