Retailer has also launched Facebook page for mums to coincide with new look and feel.
Smyths Toys Superstores has revealed a new look and feel to The Baby Room, coinciding with the release of its new baby catalogue.
To mark the launch, the retailer ran a special 20% off all car seats, travel systems and strollers promotion, while also offering a special free car seat fitting day (which took place on March 24).
The new 84-page catalogue features a wide range of baby products and brands – from car seats, strollers and entertainers, through to high chairs, bathing and bedtime essentials, as well as toys and gifts.
Smyths has also launched its own Facebook page for mums: Smyths – The Baby Room. The group will offer advice to new parents, access to exclusive offers and promotions for members and the chance to leave reviews and read testimonials about their baby products.
Smyths.com also features installation video guides for car seats to help make the fitting process simple and straightforward.
