The baby product review site from Australia has launched in the UK.
Following the ethos of the number one baby review site in Australia, Tell Me Baby UK will encourage parents to leave reviews of baby products they’ve tried, incentivising them through a rewards programme. Those review them help other parents researching what to buy for their own families.
Alongside the reviews, Tell Me Baby is also launching Bump, Baby and Tot boxes – gift boxes with samples for mums and expectant mums which are free and will be posted directly to homes.
The Australian site was launched by Julia and Mat Colbron, who after becoming parents for the first time, turned to the internet for guidance and advice and became overwhelmed with the wealth of information and biased product reviews.
They found advice from other parents was the most valuable, so they founded Tell Me Baby in Australia, an online community where mums , dads and carers can swap unbiased, honest advice about pregnancy, baby and toddler products.
Co-founder, Laura Langthorne, said: “New millennial parents rely on peer to peer trusted reviews as a key part of their buying decision. Reviews have the power to influence someone to purchase your product over another one.
“At Tell Me Baby, parents research baby products and read genuine reviews from other parents. The reviews not only appear on the Tell Me Baby website, but they can also be syndicated on retailer and brand channels, helping parents at the point of purchase.”
