Sylvanian Families expands with new town

Iconic toy range unveils largest product launch in its 31-year history.

31 years since it first arrived in the UK, iconic toy range Sylvanian Families is expanding with the largest product launch in its history.

A new Sylvanian Families Town will officially launch on March 1 and includes 22 product lines, allowing fans to create an alternative to the usual countryside setting of the Village.

Michihiro Maeda, ceo of Epoch, the Japanese company which owns Sylvanian Families, said: “We have been working on the new Town concept for the last three to four years and are excited to see it launch.

“The concept behind it is quite different to the Sylvanian Village; we wanted to create an exciting place which the characters visit on the weekend, a place where their dreams come to life.”

Dominating the Town’s main street is the Grand Department Store (complete with workable lift and revolving door), where the latest fashions can be displayed alongside luxury accessories and a beauty cosmetics counter. There is also the option to visit the Designers Studio to be fitted for a bespoke outfit by the fashion designer, Stella Chocolate.

There is also a new Delicious Restaurant, Creamy Gelato Shop and Chocolate Lounge, while visitors to the Town can listen to a classic concert thanks to the grand piano, violin and cello sets.

Getting around the Sylvanian Families Town is easy via the red and gold Ride Along Tram.

Launching alongside the Town buildings and interior accessories are various dress-up sets including dresses, hats and handbags for key characters.

Meanwhile, a number of new characters have been introduced: Stella, Lulu and Laura are the older sisters of existing characters and depicted as independent working women.

The Maple Cat Family comprises Father, Mother, two children and twins; Theodore the Maple Cat Father is the tram driver and Georgina the Maple Cat Mother runs the Creamy Gelato Shop.

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