This ad will be closed automatically in X seconds.

Sylvanian Families celebrates continued growth

Brand underlines evergreen status as it sees “impressive” YOY growth in a challenging market.

The Sylvanian Families brand is continuing to underline its evergreen status, with EPOCH making toys saying it has seen impressive YOY growth in a challenging market.

New launches further strengthening the brand this year have included the red roof houses range, which are updated and revamped versions of the brand’s iconic buildings.

In addition, the next season of the popular Baby Collectables (the outdoor series) has just arrived at retail. The Sylvanian Families Town range has also been extended this year with the Town Manor and Blooming Flower Shop, both of which have proved popular.

Further launches will be on display at Toy Fair at London’s Olympia in January 2020.

Yuki Otsuka, head of marketing at EPOCH making toys, told PreschoolNews.net: “Sylvanian Families has been performing very well this year. We’ve had impressive YoY growth in a challenging market, proving the brand’s evergreen status.

“The toy sector remains incredibly competitive, especially with the recent rise of trend collectibles and demand for surprise bags, so brands need to innovate constantly to maintain market share.”

Yuki continued: “For the preschool group, a good playset would be one that offers strong play value, with various elements and a range of play capabilities. Toys also need to embrace and encourage imaginative play, as this is a crucial stage in a child’s growth and development.”

MORE NEWS
AdrianHNF500x500
 
In the first in a new series, PreschoolNews.net finds out what makes high profile execs in the business tick, starting with Adrian Sneyd, show organiser of Harrogate International Nursery Fair....
HeathsToymaster500x500
 
Phil Heath from Heath's Toymaster has spoken about the challenges of the last 12 months and how great it is to be open again....
Graco launches Turn2Me
 
The 360° rotating car seat is supported by an emotive marketing campaign designed to highlight special moments between a parent and child....
Progressive Preschool featured image (1)
 
Tonies has donated Tonieboxes and Tonies to Cressida Cowell MBE's flagship project as Waterstones Children's Laureate 2019-2022....
Cybex x DJ Khaled
 
The Grammy award-winning artist and producer has announced his bespoke collection in partnership with Cybex....
BingUKgrowth500x500
 
Last year demand for Bing consumer products enjoyed an 11% year-on-year increase, says Acamar Films....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.