As part of its ongoing expansion plans, Swandoo has appointed industry expert Nicolás C. Moeller as its new managing director for sales and marketing.
Nicolás joins the company as it is on the threshold of expanding into more global markets and brings with him a wealth and diversity of experience, having previously worked for a number of major premium car seat brands including Kiddy, Cybex and Recaro.
The European markets are a priority target for Swandoo in 2019, so Nicolás will be heading up the sales and marketing operations from his base in Germany, working closely with the team to launch the Albert i-Size car seat across Europe.
“We are excited and delighted that Nicolás has joined us at this crucial stage of the company’s expansion,” said Kenny Lai, managing director and founder. “His outstanding range of skills and experience make him a great asset. With support from the rest of our dynamic team we are confident that he will make a critical difference in progressing our immediate and long-term objectives. We are now in discussions with experts and distributors in several countries following our successful showcase at Kind und Jugend this year and Nicolás has a primary role in taking this forward.”
“In only a very short time Swandoo has already achieved a remarkable market perception of a premium brand that puts safety and performance first while an outstanding individual design follows closely,” said Nicolás. “Having the design and engineering of all products based in Europe offers us a great competitive advantage when it comes to outperforming regional standards and this makes Swandoo a strong advocate for car seat safety.”
