With parents turning to books for home learning and online retail dominating sales, preschool publishers have been steadily navigating their way through lockdown and out the other side.
Julie Jones, md of Redan Publishing, takes a look back at the past six months and what is in store for the future.
“Redan is in a strong position moving into Q4. Sales are stable across all of our titles and we have much to be excited about for 2021 with the potential of three new standalone titles launching by next summer.
We are thrilled to have secured the rights to The Adventures of Paddington TV show and we will be launching the standalone magazine in the spring. The sales of our Peppa Pig titles have been strong and we are pleased to see our new Bing title getting off to a positive start. In our compilation titles, Fun To Learn Friends and Fun To Learn Favourites, we have seen strong popularity scores for Peppa Pig, PAW Patrol, PJ Masks and Ben & Holly’s Little Kingdom.
Sustainability really is a crucial issue for Redan and the wider publishing sector. The paper we use within our magazines is PEFC certified, i.e. from sustainably managed forests and controlled sources. We have worked hard to ensure that all of our packaging is recyclable, from the bags we use for our bagged issues, to the backing cards and blister shells that we use on our covermount toys. We are constantly looking at alternative materials to the plastics for our covermount toys.
We are really focused on our subscription offering too which provides an option to have our magazines without the covermount gift.”