Super Wings soars into top ten new properties

Alpha Animation and Toys UK celebrating success with its preschool property.

Alpha Animation and Toys UK is celebrating success with its preschool brand Super Wings – with it reaching number eight in the top ten new properties in the total market, according to the latest figures from NPD.

Since its international launch, the brand has clocked up millions in global sales, says the company, with it airing on Tiny Pop and Cartoonito in the UK.

The licensing programme in the UK is being supported by Rockpool Licensing.

“These results are not only testament to the fantastic work of the UK team and support of our retail partners, but importantly they highlight the insatiable appetite for quality content and CP from our consumer audiences,” said Mark Hyndman, general manager UK and Ireland at Alpha Animation and Toys UK.

“It has been our ambition to see Super Wings fly to a top spot and this sets the scene for a pipeline of exciting new products and activity into 2019.”

Super Wings will continue to be backed by new content and product development into 2019 and beyond.

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