Summer Infant’s summer of love

Baby and nursery brand Summer Infant is making the most of its namesake season by running a Love Summer campaign across its website and social channels while also offering retailers and distributors an exclusive look at its 2019 range.

The Love Summer campaign will be running across the company’s website and social channels for the entire summer season – from 21 June right through to 12 September, and will be highlighting a number of weekly giveaways and offers.

Following the success of the #LoveSummer campaign last year – inspired by the number of photographs Summer Infant receives from happy customers – it will also be running a photo caption social media competition, giving one lucky winner the chance to win an additional prize.

“There’s nothing we love more than to hear from our customers about how much they enjoy using our products, so to celebrate the official Summer season we’re asking our consumers to share some Summer love and join in with our Love Summer campaign,” said general manager Hashim Yilmaz. “We believe it will create a great buzz on social media and has a nice link to our brand.”

Summer Infant is also set to host a series of distributor and retailer meetings throughout July, giving the industry a preview of its upcoming products ahead of Kind & Jugend.

“It’s a great chance to showcase our latest, innovative NPD to our key distributors and retailers around the globe,” added Hashim. “We believe this will create a great buzz and excitement ahead of Cologne and allow us to optimise our new product launches. We are looking forward to sharing our product development progress and brand marketing evolution.”

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