Summer Infant teams up with Baby Brands Direct

Babycare expert and Summer Infant has teamed up with award-winning wholesaler Baby Brands Direct for an exclusive partnership which will see the two companies working together to serve the independent nursery sector. 

Baby Brands Direct – which was named Best Distributor and Wholesaler at the 2016 Progressive Preschool Awards – has been appointed exclusive wholesaler to the independent nursery sector for the entire Summer Infant product portfolio.

The new arrangement began this month (June 2018) and will see Baby Brands Direct offering the full range of over 80 products spanning a vast range of categories including booster seats, potties, bath tubs, swaddles, bedtime light soothers, safety monitors, travel and outdoor play.

“We are delighted to have been approached by Summer Infant and to be able to offer our independent retailers trade access to this reputable brand and wholesome range of quality, award winning products,” said Jyoti Bhatia, operations manager at Baby Brands Direct.

“In particular the range of potties, bath tubs, slumber buddies and swaddles provide a completely unique addition to our portfolio.”



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