Parenting brand Summer Infant has announced its latest line up of brand ambassadors – the ‘Summer Mamas’.
As part of its annual marketing programme, Summer Infant has a dedicated group of parenting bloggers who work across social media websites on its behalf. The professional bloggers provide invaluable product feedback, create relevant and shareable editorial content and videos, share product and brand news and positively endorse the Summer Infant brand to their network of followers.
The handpicked family-focused bloggers also help parents visiting the Summer Infant website by sharing their top parenting tips and advice and views on some of the key products.
“We’re delighted to welcome our new Summer Mamas on board,” says Hashim Yilmaz, general manager of Summer Infant. “Our blogger outreach programme has been running successfully for almost two years and continues to grow from strength-to-strength.”
Visit the Summer Infant website for more information on the new Summer Mamas and to visit their personal blogs.