Stroller brand Bugaboo acquired by Bain Capital

Iconic Dutch stroller brand Bugaboo has been aquired by investment group Bain Capital Private Equity and will be entering the next phase of its growth strategy under its new owner.

The phenomenally successful premium brand Bugaboo is a celebrity favourite. It turns over approximately €160m a year, with 1,300 employees working in over 50 countries worldwide.

However, an ongoing disagreement between the company’s founders – ceo Eduard Zanen and designer Max Barenbrug – about Bugaboo’s future forced a sale.

Under the new ownership structure both founders will retain their current positions, while most of the management team will continue in their jobs.

Financial terms were not disclosed but the takeover sum is likely to be around the €200m which was discussed when the company was initially put up for sale last October.

“Bain Capital has a long history of working with founders, and of supporting the global growth of unique consumer brands,” said Nigel Walder, managing director at Bain Capital Private Equity. “We look forward to working with management to support this iconic Dutch business and internationally renowned brand in its next phase of growth.”

Bugaboo launched its next generation stroller, the Bugaboo Fox, just last week.


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