The UK’s leading baby swimwear brand Splash About has acquired leading British swim products wholesaler Swimrite Supplies.
The deal will see Swimrite being rebranded as Get Soaked and will allow the multi-award winning Splash About brand to penetrate the UK swim-leisure market.
This all-inclusive offering now positions the company as one of the leading UK providers to the wholesale swim-leisure market. Together, Get Soaked and Splash About will offer an extensive range of consumer-led swimming products such as innovative swim toys, inflatables and learn-to-swim aids, specialist baby swimwear, goggles and swim accessories.
“SRS Leisure is an established, well-respected brand within the swim-leisure sector. Their product range complements and integrates perfectly with Splash About,” commented Bernadette Spofforth, managing director of Splash About International.
Splash About has been at the forefront of designing and developing some of the most advanced swimwear for babies and young children for almost 20 years. Award-winning products include the Happy Nappy, the BabyWrap and the Go Splash Swim Vest.