Spin Master taps into publishing with Moonlite launch

New launch brings a host of iconic children’s stories to life in a different way.

“Moonlite came about in the most organic of ways, through bedtime shadow play with my daughter,” Natalie Rebot, inventor and founder of Moonlite World, explains to PPS. “We had this ritual where I would bring my phone up into her room, turn on the flashlight and make up stories out of shadow puppets.

“We had so much fun doing this and that is what first gave me the idea of Moonlite. I wanted to find a way to get her favourite stories up onto the ceiling or wall.”

That was back in March 2016 and by June, Natalie had her first prototype in hand, with the product launching on Kickstarter in December 2016. Following the Kickstarter campaign and New York Toy Fair, Spin Master became involved with Moonlite in May 2017, giving the toy company the chance to tap into the publishing sector.

You can read the full feature in the September/October edition of Progressive Preschool by clicking here.

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