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Spielwarenmesse reveals 2019 trend focuses

‘Ready, Steady, Play!’ and ‘The WOW Effect’ among industry trends for next year’s show.

Spielwarenmesse has revealed the industry trends which will be highlighted at next year’s show.

Three trends have been highlighted including ‘Ready, Steady, Play!’, which will feature toys and games that encourage children – including preschoolers – to engage in physical activity while having fun.

Meanwhile, ‘The WOW Effect’ will focus on products with an element of surprise – be that blind bags, collectables or a product which only reveals its functions and play options on closer inspection.

The final trend will be ‘Toys 4 Kidults’.

The TrendGallery is located in Hall 3A at the show – which takes place from January 30 to February 3 in Nuremberg – and will take up an area of around 1,000m².

As well as product innovations, there will also be a number of talks and presentations taking place on different topics each day.

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