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Spielwarenmesse 2021 summer dates announced

The summer dates have been announced for Spielwarenmesse 2021, which is now scheduled to be taking place next year from 20 – 24 July 2021 at the Exhibition Centre in Nuremberg.

In the face of the persisting Covid-19 pandemic, organiser Spielwarenmesse eG decided to postpone the event for the first time in its history, moving it from January until the summer months.

The announcement comes as preparations for the Spielwarenmesse 2021 get under way.

“My team and I are delighted to be organising a live event again, something the market is clearly longing for,” states Ernst Kick, ceo of Spielwarenmesse eG. “In light of the new dates, the concept will differ from the winter event and will be tailored to the needs of both exhibitors and visitors.”

The show will now be running from Tuesday to Saturday, including an extra weekday in response to the feedback from many retailers and buyers. In terms of content, the industry is supporting the organiser’s plan to present a relevant offering of information and product innovations, where the Christmas season plays as much a role as the outlook for the year ahead.

Spielwarenmesse eG will announce further details of the new concept over the coming months. As an additional service, the website at and the Spielwarenmesse App will continue to expand its year-round offering of information for the toy industry.

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