The collaboration aims to raise awareness around men’s mental health and parenting with a survey this Men’s Mental Health Week.
Snüz and Dadsnet have teamed up to put men’s mental health at the forefront of a new campaign this month to initiate communication around the issues exposed. Throughout this week, the partnership will be offering daily content centered around men’s mental health to start the conversation, provide support and make time for dads.
As part of the campaign Snüz will invite a number of experts to join the discussion across its busy Instagram feed, including The Daddy Sleep Consultant, The Honest Midwife, and Mark Williams, founder of the International Fathers Mental Health Day and the #HowAreYouDad campaign, as well as chatting to campaign partner Al from Dadsnet, and Tom Cox, the owner behind UnlikelyDad on Instagram.
The survey conducted showed that 65% of dads admit that having children negatively impacted their mental health, citing the top five contributing factors as lack of time, change in relationship dynamic, additional responsibilities, financial issues, and lack of sleep.
The results also showed that 67% of dads felt that there are insufficient resources and a distinct lack of support available to them. Meanwhile, over half of dads surveyed disclosed feelings of apprehension about discussing mental health issues with their partner if it relates to their child.
Al, founder of Dadsnet said: “When men become dads, the danger is that their own health can naturally slip away from them in the place of keeping their children as healthy as possible. Here at Dadsnet we’re keen to support dads in finding ways of keeping both our children, and ourselves as healthy as possible.”
Mark Nicholls, brand director at Snüz added: “Bringing a trusted figure on board to support us with this campaign was essential. We knew we wanted to reach out to fathers by providing support and starting conversations around the challenges of fatherhood for dads and parents-to-be, but we wanted to do it right.
“We hope raising these issues as part of Men’s Mental Health Week can be the first of many steps towards inclusivity and improving the way we communicate with parents.”