This ad will be closed automatically in X seconds.

Smiffys adds Peter Rabbit lines to preschool offering

The new Peter Rabbit collection is just one of a number of high-profile licensed toddler dress-up lines from costume and party experts Smiffys which will bolster its upcoming range of toddler dress-up.

The new range – which will be on sale in time for World Book Day 2019 – includes the new Beatrix Potter’s Peter Rabbit dress-up collection, which features a number of different characters from the classic franchise.

The new preschool and baby offering spans both generic and officially licensed dress-up, including characters from popular children’s books and preschool television programmes such as Roald Dahl and Where’s Wally, with more to be anounced in the coming weeks.

The new toddler costume range brings characters to life, encourages development through imaginative play and is designed to inspire and excite the imagination, while the baby dress-up features soft fabrics and cute detailing.

“World Book Day is a firm fixture in the school calendar, and its popularity is growing throughout nurseries nationwide,” said trade marketing manager Sharon Poulter.

“As schools focus on the literacy aspect of the event, dress-up plays an important role in making reading fun for preschoolers and school age kids alike.”

Co-creator, Emma Hyman, explains how the CBeebies show provided entertainment and interaction at a time when it was needed most....
There's just one week remaining to enter the Product categories; deadline is 30 July....
Director of public affairs and communications will be leaving the association on 12 October, 2021....
Tonies staycation (1)
With school summer holidays upon us, tonies is offering parents the chance to get 10% off its entire collection for those looking to keep children occupied on holiday....
Cybex Melio Street (1)
Melio Street, the new collection from Cybex, has been created with inspiration from global street art....
Joie Signature (2)
Joie Signature is a collection of some of the company's most popular products, which 'look smart and work smarter'....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.