This ad will be closed automatically in X seconds.

Silvergate welcomes new preschool IP to roster

Monkey with a Tool Belt will see company move further into the Chinese market.

Silvergate Media has inked a deal with China-based Wanda Kidsland for its new educational animated preschool TV series, Monkey with a Tool Belt.

The new deal will see Wanda Kidsland manage TV distribution, tie-in publishing, consumer products and live attractions for Monkey with a Tool Belt in China to firmly establish the brand in the market and build a fanbase for the series.

The deal further strengthens Silvergate’s presence in China and will build upon its existing partnership with Wanda which has delivered great success in the region for Octonauts – an IP that currently boasts more than 30 billion views on web TV in China.

Monkey with a Tool Belt is an action comedy for ages 3-6 and follows the adventures of monkey star Chico Bon Bon and his Fix-It Force. With the help of a fantastical tool belt, they solve engineering problems for the city of Blunderberg. It is based on the bestselling book series by Chris Monroe.

Beyond the screen, numerous opportunities for publishing, toy and consumer products will be explored as the series lends itself to many categories including role-play, vehicles, play-sets and construction toys.

The STEM aspects of the series will also open up several opportunities in a growing Chinese market with an appetite for age appropriate and challenging educational content.

MORE NEWS
Peppapuddles500x500
 
Kids Insights takes a look at how preschoolers' product preferences differ across key territories....
DinoRanch1800x600
 
Company secures worldwide deal with Boat Rocker Studios for hotly tipped new series....
JKCToymaster500x500
 
Nenagh-based store has been a member of the buying group for 25 years....
rovkit500
 
Baby rocker company has also been named a finalist for this year's Small Business Saturday....
bumm500
 
Jodine Boothby has been fighting back against the consequences of a negative Which? safety review....
stu500
 
Stuart Goldsmith has been announced as the host for this year's PPS Awards, held on Tuesday 5 November 2019....
Get the latest news sent to your inbox
Subscribe to our daily newsletter