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Silver Cross unveils new parenting platform

The Edit is a new online magazine for parents, offering advice, support and inspiration on a range of topics.

Nursery supplier, Silver Cross has added a new parenting platform to its website. The Edit offers articles on a range of topics, including pregnancy, parenting, travel, lifestyle and fashion.

Features on the site are authored by a range of experts in their field. For example, ‘What to eat when you’re pregnant’ is written by Leiths trained chef, Adam Shaw, while ‘Understanding postnatal depression’ is penned by Liz Wise, a specialist PND counsellor.

David Abbott, director of marketing at Silver Cross, said:We’re delighted to announce the launch of The Edit – our new parenting platform. Silver Cross has been listening and talking to parents for over 140 years and with that comes a wealth of knowledge and experience.

“We hope The Edit will become the new go-to destination for new and expectant parents, where they can seek advice, support and inspiration. We’re excited to be working with experts across the fields of pregnancy, parenting, travel and lifestyle to offer our audience a range of insightful and inspiring content.”

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