Silver Cross opens flagship store in Hong Kong

Leading British nursery brand Silver Cross has unveiled its first global flagship store in Hong Kong.

The first-of-its-kind concept store will be the go-to destination for expectant parents wanting the best for their baby.

Part of the brand’s global growth plans, the luxurious new store is situated in the K11 Musea Development – a new retail concept combining the world’s most premium brands with art.

Silver Cross is the only nursery brand within the new development and fom the minute they enter, customers will receive a warm welcome and personalised service from a dedicated team of Silver Cross experts.

The store will display Silver Cross’ award-winning prams, car seats, babywear, nursery furniture and bedding. The brand’s iconic heritage coach prams will also be available, alongside the prestigious Aston Martin collection.

In celebration of Silver Cross’s long-standing heritage, the store’s magnificent showpiece is an original 140-year old Silver Cross pram – one of the first designed by the brand’s founder, William Wilson.

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