Silver Cross opens flagship store in Hong Kong

Leading British nursery brand Silver Cross has unveiled its first global flagship store in Hong Kong.

The first-of-its-kind concept store will be the go-to destination for expectant parents wanting the best for their baby.

Part of the brand’s global growth plans, the luxurious new store is situated in the K11 Musea Development – a new retail concept combining the world’s most premium brands with art.

Silver Cross is the only nursery brand within the new development and fom the minute they enter, customers will receive a warm welcome and personalised service from a dedicated team of Silver Cross experts.

The store will display Silver Cross’ award-winning prams, car seats, babywear, nursery furniture and bedding. The brand’s iconic heritage coach prams will also be available, alongside the prestigious Aston Martin collection.

In celebration of Silver Cross’s long-standing heritage, the store’s magnificent showpiece is an original 140-year old Silver Cross pram – one of the first designed by the brand’s founder, William Wilson.

MORE NEWS
RosieandMiles500x500
 
Rosie will take over the role from Miles Penhallow, who is taking early retirement after 12 years at AIS....
ppsawards500
 
The finalists for the Progressive Preschool Awards 2020 have been announced, with eight finalists in each of the product categories for the first time ever....
55pps
 
The awards will now be moving online for this year's event, allowing the industry to celebrate the successes of the past year despite the restrictions and safety issues in place due to the COVID-19 pandemic....
BingBG500x500
 
Deals agreed with Beautiful Game, Kennedy Publishing, Moonpig and Alton Towers Resort....
AlphaSummer500x500
 
Super-Charge Your Summer campaign ran across Super Wings Facebook and Instagram social media platforms....
phil500
 
New Zealand nursery brand is celebrating its 25th year of designing cutting-edge baby gear....
Get the latest news sent to your inbox
Subscribe to our daily newsletter