The first and only R129 approved 360 rotating all-stages car seat will be supported with the company’s first-ever TV ad.
Featuring effortless 360 rotation, the Motion All Size 360 offers an extended rearward facing mode and has a side loading position to give parent easy access when securing children in the seat. The seat also adapts as children grow with easy to remove inserts crafted from soft natural bamboo fabrics and a stow-away harness.
A Side Protection System (SPS) keeps children safe and protected, while eight head rest and three recline positions offer comfort at every stage. Utilising state-of-the-art crash test dummy technology together with the latest understanding of road traffic accidents to best replicate real life scenarios, the R129 standard ensures the best in safety.
Hamish McPhillips, car safety manager at Silver Cross, said: “This first-to-market ar seat elevates the Silver Cross car safety collection to new levels, offering longevity as well as the ultimate in comfort and safety. In line with the rest of the collection, it offers simple and straightforward fitting, as well as meeting the latest R129 safety standards.”
Screening for the first time last week, the 30-second TV advert to support the new seat, which can be seen on YouTube here, will be aired on Sky, Virgin Media and Now TV. The nationwide campaign will be specifically targeted at new and expectant parents, reaching over 115,000 UK households. With the strapline ‘For the journey ahead’, the Silver Cross TV advert follows the life of a growing family.
David Abbott, director of marketing at Silver Cross commented: “The launch of our very first TV advert is an extremely exciting milestone, providing the
opportunity to showcase the new Motion All Size 360 car seat to a national audience, while at the same time communicating what we stand for as a brand today.”