Silver Cross has introduced a new initiative to support families in needs while also helping the environment.
As part of an ongoing partnership with Baby Basics UK, Silver Cross is launching a unique ‘donate to charity’ option as part of its Premium Valet and Service offering.
When customers choose this option, their used Silver Cross pram of stroller will receive a full valet and service free of charge and will then be passed on to baby bank charity, Baby Basics, who will donate it to a family in need through the work of its 51 centres.
Cat Ross, ceo of Baby Basics UK, commented: “We’re so delighted to see Silver Cross launch their pram valet scheme with the generous option of customers donating their used prams and strollers to Baby Basics.
“Prams are built to last and this service from Silver Cross encourages families to reuse and recycle, which is a mission we are passionate about in our work.”
David Abbott, director of marketing at Silver Cross, added: “As a nursery brand, everything we do is about future generations and our products have always been designed to stand the test of time.
“Through our new charity donation initiative, Silver Cross customers will be able to support families in need across the country, while helping to protect the world we live in.”
The Premium Valet and Service offering is also available to anyone wishing to keep their Silver Cross pram or stroller, either to reuse, resell or recycle. For a fee, they can book a service, valet, or both. Bookings can be made via silvercrossbaby.com with the option to donate to Baby Basics UK available now.