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Silver Cross backs Baby Basics’ 50 for 50 campaign

Silver Cross has donated £5,000 to partner charity, Baby Basics UK, following the launch of a new campaign to raise £50,000.

Through its new ‘50 for 50’ campaign, Baby Basics hopes to raise £50,000 in order to open and staff a national warehouse to store more donations, so it can give more to its 50 UK centres.

Baby Basics UK works, through health and social care professional referral, to support vulnerable families with essential baby and toddler equipment for life with children from birth up to five years of age. The charity supports a growing network of baby banks with centres located across the country and they are just launching their 50th centre in Portstewart, Northern Ireland.

David Abbott, director of marketing at Silver Cross, commented: “Over the past year we’ve supported Baby Basics by donating prams and strollers for families in need, so we’re now delighted to back their 50 for 50 campaign with a £5,000 donation. Baby Basics centres across the UK are seeing a huge increase in demand, so we wish them every success in reaching their £50,000 fundraising goal.”

Donations to the campaign can be made here.

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