Silver Cross and Micralite help families in need

Prestige baby company Silver Cross and sister brand Micralite have donated thousands of pounds worth of prams and baby products to help families in need.

During the Covid-19 crisis, more families than ever have been seeking help from charities to provide essential items for their children. Silver Cross and Micralite have stepped in to help, donating travel systems, strollers, changing bags and baby bedding to two of these charities – Leeds Baby Bank and London-based Little Village.

Chantal Nogbou, co-founder and managing partner of Leeds Baby Bank, says: “During the second week of April, we handed out 60 emergency bundles in South Leeds only. Prior to Covid-19, we would have covered 15-20 referrals a week throughout the whole city, so it is a huge increase. The donations from Silver Cross will benefit so many families in need during these difficult times.”

Sophia Parker, chief executive of Little Village added: “With the impact of coronavirus, the families we support need our help more than ever. We have supported 760 families since mid-March, a steep rise of two-thirds, so this incredibly generous donation from Silver Cross couldn’t have come at a better time.”

David Abbott, global head of brand for Silver Cross said: “We know lots of families have been struggling during the Covid-19 pandemic, so it’s great that we can help by donating these much-needed prams and baby products.”

“Silver Cross and Micralite are delighted to support these two worthwhile charities and hope our donations will help lots of families in need across the country.”

Image: Little Village

Retailer reports full year results, confirms brand will become available in Boots stores and online from the autumn....
Ragdoll Productions appoints agency to manage worldwide licensing for new preschool animation....
New and returning brands have already been confirmed for the March show....
The move is in response to the latest Government directives for the Covid-19 pandemic....
Rosie will take over the role from Miles Penhallow, who is taking early retirement after 12 years at AIS....
The finalists for the Progressive Preschool Awards 2020 have been announced, with eight finalists in each of the product categories for the first time ever....
Get the latest news sent to your inbox
Subscribe to our daily newsletter