This ad will be closed automatically in X seconds.

Seekers Games to debut new licensed line at Toy Fair

Company will be showcasing Ben & Holly’s Little Kingdom Starter Set at next week’s event.

Seekers Games is gearing up for the debut of a new product line at next week’s UK Toy Fair (which takes place at London’s Olympia from January 21-23).

The company will be showcasing its new Ben & Holly’s Little Kingdom Starter Set, in addition to its original Seekers products on its stand.

The company’s Sarah Le Marquand told PreschoolNews.net that the show was key when it came to extending its distribution network, attracting more retailers and generally gaining further exposure for Seekers.

“Toy Fair essentially offers us a unique opportunity to network within the toy industry. One year in, we have considerable nationwide distribution channels with great return custom,” Sarah commented. “We now want to share our journey to date and get more retailers on board. Our 2020 target is to extend our reach into more national retail outlets.”

Sarah continued: “The show has evolved in its recognition and support of licensed toy lines. The Greenhouse Area offers affordable opportunities for start-up companies, such as ourselves – enabling new businesses to showcase their innovations. The Content Creator Zone is a nod to the growing importance of influencers and vloggers.”

MORE NEWS
Morphle500x500
 
Company becomes master toy partner of Moonbug's new digital IP, Morphle....
PJMtoy500x500
 
Procter & Gamble joins VTech, Just Play and Simon & Schuster among others launching new product....
BingFlopcharacters500x500
 
Acamar signs new partnership with Gulliver’s Land and renews CBeebies Land deal....
gfk500
 
Client insight manager Marco Salerno takes takes a look back at the past year in nursery....
car500
 
According to a recent study 59% of children are using incorrect car seats....
indx500
 
Despite facing the UK's worst storm in a decade, brands reported a very busy couple of days. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter