Scholastic to kick start publishing for new Dino Ranch brand

Boat Rocker Studios secures worldwide deal with publisher for upcoming preschool animation.

Boat Rocker Studios has secured a deal with Scholastic for it to become the master publishing partner in English language territories for the upcoming preschool animation, Dino Ranch.

The worldwide deal grants Scholastic the rights to design and produce a wide range of English language formats including readers, sticker story books, novelty, activity books and audio books, with products due to launch in autumn 2021.

Currently in production, Dino Ranch follows the adventures of the Cassidy family as they tackle life in a ‘pre-westoric’ setting where dinosaurs still roam.

Targeted at 2-5 year olds, the series aims to introduce preschoolers to problem solving, the foundations of forging life-long friendships, strengthening family and community bonds and taking care of animals.

Dino Ranch is due to premiere on Disney Junior US in early 2021.

“We are delighted to be partnering with Scholastic on what promises to be an exciting range of publications, as we continue to build Dino Ranch into a global franchise,” said Jon Rutherford, md and president of Boat Rocker Studios. “The unique and exciting mix of cowboys, cowgirls and dinosaurs has huge global appeal, making Scholastic the ideal partner with their global reach and experience.

“They are renowned for helping inspire children to read, and the instantly relatable characters and thrilling stories in Dino Ranch lend themselves perfectly to all kinds of books.”

Debra Dorfman, vp and publisher, global licensing, brands and media at Scholastic, added: “We all fell in love with Dino Ranch the minute we saw the sizzle and the creative direction for the show. We are so excited to be partnering with Boat Rocker to create an array of books that will have global appeal. This is a show that families will love to watch and read about together.”

The Scholastic partnership follows the recent signing of Jazwares as global master toy partner, with more consumer products deals due to be revealed over the coming months.

Boat Rocker Studios is managing the global content distribution, brand franchise management and consumer products programme.

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