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Rockit launches official Insta and Snapchat filter

Rockit, the company behind the multi-award-winning portable baby rocker and innovative sleep aid Zed, is bringing a little fun to the end of lockdown by launching its adorable social media filter across Instagram and Snapchat.

The filter – We Have Drift Off – has been created in parternship wiith Tiny Giant, a fellow Bristol-based company which develops artificial intelligence and augmented reality experiences for brands. Rockit – which won a Progressive Preschool Award earlier this month – has created an Instagram filter and Snapchat lens that turns babies into a cute sleepy astronaut floating in space.

Rolling out from 10am on Tuesday 1 December and accessible via the @rockitrocker page, the team is encouraging followers to use the filter by adding a giveaway element. Anyone who posts an Instagram story using the filter and tags @rockitrocker with the hashtag #WeHaveDriftOff will be entered into a prize draw. A winner will be chosen at random each week to receive a Rockit stroller rocker.

“Rockit is renowned for creating innovative sleep products and we wanted to do something equally innovative with our marketing,” said Matt Dyson, Rockit co-founder. ” The Instagram and Snapchat filters were a great idea as many of our customers are on those platforms and using filters to enhance their own stories. We have used clever technology along with a bit of humour to help increase our brand awareness.”

Click this link on your mobile device to see how it looks!

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