Rocket Licensing welcomes preschool hit Bing to its portfolio

Rocket Licensing has been appointed by Acamar Films as the UK agent for hit preschool brand, Bing.

With an already healthy licensing programme – covering products ranging from games and apparel to toys, confectionery and homeware – Rocket will be targeting additional categories and expanding existing ones.

“Rocket Licensing’s impressive expertise in managing successful preschool brands makes them the perfect partner to drive Bing’s continued growth and success,” commented Laura Clarke, executive director, global licensing at Acamar. “Their proven ability to deliver impactful licensing campaigns will help Bing and his friends connect with new generations of fans. With Bing’s timeless appeal and growing audience, we’re excited to collaborate with Rocket to explore fresh opportunities and expand the brand’s reach in the UK market.”

Rob Wijeratna, joint md at Rocket Licensing, added: “Timeless and universal stories told in an engaging manner and featuring endearing characters have undoubtedly driven the success of Bing. But the hard work and creative excellence that has gone into the series has produced something lasting and important: episodes are regularly revisited by grown-ups and young children as a way to explain and explore complex feelings or new experiences.

“Bing is a brand that resonates with parents and their growing children, offering opportunities to entertain and educate across multiple categories. We at Rocket are thrilled to be working with this wonderful property.”

MORE NEWS
BebecarBabyCentral500x500
 
Baby Central has confirmed the acquisition of exclusive distribution rights to the Bébécar range of prams, pushchairs and car seats from Bébécar UK, effective from 1 March 2025....
Minikid4Axkid500x500
 
Swedish car seat and accessory brand Axkid has announced the launch of its latest innovation in car seat safety, the Minikid 4 Pro and Minikid 4 Max....
OTT25500x500
 
Wooden toy specialist, Orange Tree Toys is to launch a raft of ‘innovative and imaginative’ new products for 2025, marking the significant milestone of its 25th anniversary....
Spielwarenmesse500x500
 
This year’s Spielwarenmesse (28 Jan–1 Feb), Nuremberg’s annual global toy industry event, succeeded in matching last year’s very high numbers, with new networking formats and the high-quality international visitor profile among the elements singled out for praise by exhibitors....
CosattoGiggle4500x500
 
The recent launch of Cosatto’s highly anticipated Giggle 4 has exceeded all expectations, selling out faster than any previous product in the brand's history....
KyteBaby
 
Kyte Baby, known for its ultra-soft and sustainable baby and children’s sleepwear, has announced the launch of its latest collections: Bee Mine and Love Bug....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.