Baboodle, the UK’s leading baby equipment rental platform, has partnered with iCandy to introduce the iCandy Peach 7, Peach 7 All-Terrain and Orange 4 pushchairs to the rental market.
The partnership provides UK parents with flexible, monthly access to iCandy’s luxury pushchairs and accessories.
Baboodle’s rental model allows customers to pay for high-quality baby and toddler equipment only for the time they need it, helping to reduce the costs of parenting while offering a sustainable and hassle-free solution.
For iCandy, the collaboration with Baboodle aligns with its ongoing commitment to sustainability, integrating eco-conscious practices across every aspect of the organisation while driving positive changes in consumer habits.
“We’re thrilled to be partnering with Baboodle and support the positive impact they are making in promoting more sustainable consumer habits,” commented Anna Owers, iCandy’s head of communications and environmental management representative. “This goes hand in hand with the formation of our iCandy IMPACT team and the attainment of ISO 14001 certification, reflecting our commitment to embedding environmental responsibility into every facet of our daily operations.”
The partnership strengthens Baboodle’s range by adding three gold-standard products, reinforcing its dedication to providing only high-quality, reliable items.
“Since launching Baboodle in 2022, our mission has been to offer UK consumers a more sustainable alternative to equipping their baby while providing a safer and more premium shopping experience than the second-hand market,” said Katie Hanton-Parr, founder of Baboodle. “iCandy’s products are the perfect addition to Baboodle, thanks to their premium materials, luxurious feel and strong demand in the second-hand market. We are delighted to welcome iCandy and support their sustainability initiatives.”
