One Animation brand will be launching in Fun to Learn magazine titles this month.
Redan Publishing has secured a new deal with One Animation to feature its preschool comedy brand, Oddbods, in its Fun to Learn magazine titles.
Oddbods will feature in monthly magazine, Fun to Learn Favourites from today (July 16), followed by the three-weekly Fun to Learn Friends from August 6.
In addition to Oddbods games, puzzles, word searches and colouring activities, the magazines will host competitions for readers to win Oddbods plush and dress-up merchandise.
The deal covers the UK, Channel Islands, Isle of Man, Ireland, Australia and New Zealand.
“An important part of our strategy for Oddbods is transporting the characters from the digital realm and into the physical world,” said Rob Spindley, svp business development at One Animation. “This new partnership with Redan Publishing will offer fans an exciting way to interact and play with their favourite Oddbods characters beyond the screen, and we look forward to seeing the magazines hit shelves this month.”
Julie Jones, md at Redan Publishing, added: “When deciding on which new characters to add to our successful preschool compilation magazines, we take into account how on trend the brand is, whether it will work from an educational standpoint and most importantly will it be popular with our readers.
“What attracted us to Oddbods is the wonderful mix of unique characters. Every child will be able to relate to one of the characters and this encourages children to celebrate difference and individuality especially when it’s all presented in such a fun and humorous way.”
